When I discovered my sister’s Esprit catalog at the age of nine, I was awestruck. It was the inventive page layout, bold graphic design, the clever storytelling, the innovative product styling, the stores and showrooms designed by Ettore Sattsass and last but not least, the iconic logo! After months of reading every catalog I could get my hands on, I became obsessed with brand identity and the importance of design principles. I then understood what Esprit co-founder Doug Tompkins meant by “presentation is everything”.

Extensive background in art direction, styling, design, visual merchandising and program/project management.